Sports are ubiquitous, with dedicated news segments, specialized networks, and sports-themed restaurants. However, the real excitement lies behind the scenes. Saint Mary’s University sport management degree prepares you for leadership in high school and collegiate athletics, as well as careers in sports, entertainment, and event management – even front-row seats at concerts.

The world of sports and entertainment transcends athletes, celebrities, and fans. Unseen managers handle everything from marketing to operations. The sports management major offers a business foundation and explores the intricacies of this unique industry.

Endorsed by the International Accreditation Council for Business Education (IACBE), our B.A. in Sport Management program on the Winona campus builds a solid business core: accounting, digital media analytics, finance, management, and marketing. Simultaneously, it reveals the distinct practices of sports, events, and entertainment – encompassing scheduling, ticketing, promotion, facilities, and resource coordination.

At Saint Mary’s, our devoted faculty supports your growth, providing guidance inside and outside the classroom. They secure internships, business ties, media exposure, and readiness for your journey. United by a shared purpose, our faculty empower you to find yours.

Ethics are indispensable in any profession, especially business. Saint Mary’s imparts the wisdom of integrity and virtue. Our Lasallian Catholic values guide your path as you enter the workforce and seek a meaningful existence. Crystallize career goals, embrace service, and imbibe insights on business, faith, ethics, and leadership to cultivate a purpose-driven life.